There is an iPhone app for just about everything and now you can search specifically for independent retailers by location. High street and department stores are ignored and only independent stores are featured. This is great for smaller boutiques who can separate themselves from the larger competitors and great for customers who are looking for something different.
The app had been launched by Margin...
"Independent stores are a vital part of the retail landscape. They're the stores that pick up on new designers first, at least two years before department stores and corporate multiples, and they bring excitement to shopping, as well as personable customer service. After hunting through iTunes, I couldn't believe there wasn't a dedicated iphone app promoting these forward-thinking boutiques in a credible or helpful way to assist shoppers in tracking down these great stores."
The individual stores can apply online to be featured in the app, which is a great marketing tool.
Kathryn x
Although I have been slacking on this blog I have been doing other research! I went to visit Grace Boutique before Christmas and she had some lovely clothes and jewellery for the part season! I took some nice pictures which show how pretty and romantic the shop is so thought I would share them! She also has some great vintage furniture which matches the boutique beautifully!
There is an iPhone app for just about everything and now you can search specifically for independent retailers by location. High street and department stores are ignored and only independent stores are featured. This is great for smaller boutiques who can separate themselves from the larger competitors and great for customers who are looking for something different.
Sorry I haven't posted for a while...excitement of Christmas/moving home! 
Garment Quarter is a designer boutique recently opened in Bristol City Centre, the stores concept is based on New York's Garment District and Manchester's Northern Quarter. The boutique has recently launched a transactional website to further sales and brand awareness and they pride themselves on offering a welcoming environment both on and off line.
So many times you see a gorgeous outfit on display from a particular brand but its recreating the look that can be the tricky part. That's why I love the style advice some clothing retailers give. It really helps you engage with the brand and feel like you can look like their models...if only for a moment!
My on-going consumer research is showing that celebrity style is still a major source for fashion advice and inspiration. Most female fashion websites and magazines comment on who's wearing what and where to buy it.
As a small independent retailer its sometimes difficult to make your mark amongst the large high street chains. Which is why it is so important to stand out and offer something unique. From my research I've discovered that this is often achieved through bespoke accessories. 
