Friday, 3 December 2010

Unique Selling Points!


As a small independent retailer its sometimes difficult to make your mark amongst the large high street chains. Which is why it is so important to stand out and offer something unique. From my research I've discovered that this is often achieved through bespoke accessories.

Two boutiques I've looked at, Collard Manson and Eternal Envy, sell individual pieces to offer their consumer something a little different. And this is the reason people shop in boutiques, to get away from fast fashion.
Collard Manson has its own range of beautiful bags and purses and Eternal Envy sell locally sourced and bespoke accessories.
Kathryn x

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