Search for Indies!

There is an iPhone app for just about everything and now you can search specifically for independent retailers by location. High street and department stores are ignored and only independent stores are featured. This is great for smaller boutiques who can separate themselves from the larger competitors and great for customers who are looking for something different.

The app had been launched by Margin...

"Independent stores are a vital part of the retail landscape. They're the stores that pick up on new designers first, at least two years before department stores and corporate multiples, and they bring excitement to shopping, as well as personable customer service. After hunting through iTunes, I couldn't believe there wasn't a dedicated iphone app promoting these forward-thinking boutiques in a credible or helpful way to assist shoppers in tracking down these great stores."

The individual stores can apply online to be featured in the app, which is a great marketing tool.

Kathryn x